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Source: http://econsultancy.com/us/blog/11198-mobile-marketing-mainly-used-for-customer-acquisition-report However, as search is second only to email as the most popular smartphone task, there is certainly value in using mobile for customer acquisition and awareness. The survey also asked respondents which mobile marketing tactics they use. Reflecting the fact that social media is a hugely popular activity on smartphone, 66% of marketers […]